A certain mobile phone brand managed to jump on recent announcements with a social win taken into editorial

Fun and games with HTC last night as a certain rival announced a handset that owes much to the brand when it comes to design and styling.

Coverage for these cheeky little messages was secured across the Daily Telegraph, Daily Mirror alongside a whole host of the consumer tech sites – Shiny Shiny, NDTV, TechRadar and even AdAge rather liked the cheeky approach to announcements yesterday …

Quick and dirty idea, neatly guided into some lovely (if more than slightly simple) editorial coverage.

Happy To Congratulate #Apple on joining the world of big screens! pic.twitter.com/7nLUYAr4Nd

— HTC UK (@HTC_UK) September 9, 2014

Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6. pic.twitter.com/v45ZXebhbs

— HTC (@htc) September 9, 2014

The Uber team has been showing the volume of carbon saved from London's air with the opening of Westminster's 55k Tonnes

To show-off the fact that you can book just about any form of transport via Uber we found ourselves creating Uber Yacht in the White Isle ...

The team helped IKEA launch a dreamy new deal, with breakfast for anyone visiting a store in their PJs ... all to help promote their sleep ranges

We've been helping LEGO to land the sort of coverage that DREAMZzz are made of across North America this summer

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