We were asked to come up with a cracking idea to bring a taste of a Virgin Holidays – and a feeling so great you just have to #FlauntIt – to downtrodden Brits.
So we came up with the idea of the Lunch Break.
“The Lunch Break. What is this lunacy?” we hear you ask.
Well we thought that, with a bit of help from Paul McKenna, we might be able to give the relaxed feeling through the use of some hypnotism and hypnotherapy in a break you could get during your lunchtime.
It turned out that was perfectly possible.
So, having built a wonderful “Virgin Holidays Hypnopod” and sited it in House of Fraser Bluewater, we invited the media in.
As a result we’ve bagged some top class coverage including the Daily Telegraph (a rather lovely half page in the paper and a cracker online from Harry Wallop), Daily Mirror (a proper DPS and another online belter), Daily Mail , Daily Star, The Sun and then a heap of onlines including Aol., MSN and a host of others along the way.
Tip top work from the team!
