/
/
How the supermoon became a platform for Sony to land national coverage that showed the technical superiority of its camera range
supermoon
4th November 2016

How the supermoon became a platform for Sony to land national coverage that showed the technical superiority of its camera range

Last year we worked with photographer Mike Buck to capture an incredible image gallery of the ice caves of Icelandโ€™s Vatnajokull Glacier using Sonyโ€™s range of Alpha cameras.

This year, to raise awareness of the latest addition to the range, the a7s II, as well as its G Master lens, we decided to work with renowned astro-photographer Andrew Whyte to capture the first full supermoon of the century.

Taking place in October 2016, we sent Andrew out into the depths of the Gloucestershire countryside to capture the first full supermoon of the year as well as stunning astro-photography of the nightโ€™s sky โ€“ demonstrating the outstanding resolution that the G Master lens can produce even in low light environments, and its bokeh abilities.

Ahead of the biggest full supermoon, which took place in November, we used cracking images along with top tips for capturing the full supermoon, encouraging the public to get out on the night and try their hand at capturing incredible imagery โ€“ ensuring that Sony remained at the heart of the story throughout.

We achieved equally awesome coverage across Daily Mirror,ย Daily Mailย (twice), Daily Express, Amateur Photographer, OK!, Lonely Planet, Yahoo!, Huffington Post and a whole heap of others.

databank
The team has been banishing โ€œdata darknessโ€ with Virgin Media O2 to raise awareness of the UK households living in data poverty this Christmas
Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ
Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ
elvie
Weโ€™ve launched the โ€œBoob Tubeโ€ to support femtech brand Elvieโ€™s campaign to #FreeTheFeed and break taboos around breastfeeding
suncase
To help O2 customers avoid getting "burnt" by roaming costs this summer, we created the phone accessory of the season โ€ฆ

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.