/
/
We’ve been heralding the arrival of the sun by announcing Britain’s Blue Flag Beaches
Botany-Bay_crop
21st May 2019

We’ve been heralding the arrival of the sun by announcing Britain’s Blue Flag Beaches

May saw the arrival of glorious sunshine around the whole of the UK. This couldn’t have been timed any better as the Keep Britain Tidy team got their bucket and spade out, ready to launch 2019’s Blue Flag and Seaside awards.

The iconic Blue Flag is one of the world’s most recognised voluntary eco-labels awarded to beaches. To win one, a beach has to pass 33 stringent conditions, while the Seaside award is also the mark of a very high quality beach. To release the list, we found that Gen Z and millennials are ‘triggered’ by plastic on beaches alongside the fact that 54% of the population have been motivated by David Attenborough’s programmes to tidy up discarded litter.

We cleaned up with the media and the tide of coverage was an impressive 163 pieces.

There was a huge wave of national coverage (18 hits in fact) with the story landing on the front page of the Express (with a DPS inside) and giant pieces in The Times and The Telegraph, we also got standout pieces on Mail Online, Express, Mirror Online, and not one, not two, but three pieces on The Telegraph.

The team are looking forward to putting their new-found and in-depth knowledge of the best beaches in the UK to good use over the next few months.

uber_yacht
To show-off the fact that you can book just about any form of transport via Uber we found ourselves creating Uber Yacht in the White Isle ...
calm-1
The team has been “celebrating” the birthdays that never happened alongside our clients at the Campaign Against Living Miserably
intrepid
Where are all the brilliant, inspiring women presenting travel shows on TV? This is the question we’ve been asking, along with new client Intrepid Travel …
trainline_mp_test
The team has been working on a partnership between Trainline and Missing People to do some good in the world

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.