It was a Christmas dream come true for the Airbnb team to sell in the news that the original house from Home Alone is bookable for one night “Only On … Airbnb”.
For just $25, four mischief-makers will be hosted by Buzz McCallister and given the opportunity to relive their favourite scenes from the holiday classic for the ultimate festive treat.
From setting booby traps to a meet-and-greet with a real tarantula, guests will be immersed in the full Home Alone treatment, complete with Chicago’s finest pizza in front of a personal screening of the film franchise’s newest holiday adventure, Home Sweet Home Alone.
The media went “ahhhhhh!” over the news, resulting in almost 400 pieces of UK coverage.
News giants Sky News, ITV and BBC detailed the stay (even featuring it on their Instagram), and the news spread like wildfire across the nationals, with online hits appearing in METRO, The Independent, iNews, Daily Mirror, Daily Mail, and Evening Standard, along with print pieces in The Daily Mirror, The Daily Mail, iNews and The Sunday Telegraph.
The story went far-and-wide across the regionals, including Wales Online and Edinburgh Live.
Broadcasters Lorraine, BBC Radio 2 and BBC Cornwall were also in high festive spirits over the news.
To top it all off, the team secured a number of stellar consumer lifestyle hits, from Refinery29 and Country and Townhouse, to Joe.co.uk.
The ultimate way to start feeling festive … Merry Christmas, ya filthy animals!
