Anyone that follows Hope&Glory’s exploits will be aware that we’re fond of an award or two. Well, the team has been out on the trail once again and has grabbed seven spots on the shortlists for the CorpComms Awards 2023, including no fewer than four different campaigns on the Best Consumer Campaign shortlist.
Our “The Last Photo” campaign is up for two awards as it’s in contention for Best Media Campaign as well as being up for Best Consumer Campaign.
It’s an absolute delight that our work with Dacia – Hot Motor Bottles – is also on the Best Consumer Campaign shortlist and has been nominated as Best Use of a Low Budget. For those who don’t know, we spotted that certain auto-marques were charging customers on a subscription basis to use tech that was already installed in their cars – in this case their heated seats. So as a cheeky reposte, we unveiled Hot Motor Bottles that any driver of a BMW could pick up in lieu of paying the subs. It was a lot of fun.
Elsewhere, IKEA is up for Best Community Initiative as we’ve been shortlisted for our work with Shelter to recreate the conditions experienced by many families who are living in short-term accommodation in their roomsets to raise awareness of the issue. Our work with adidas, meantime, picked up a nomination for Best Corporate Partnership.
Our work with NOW earned a spot on the Best Consumer Campaign shortlist – where we got Logan Roy (okay, Brian Cox) to open the London Stock Exchange in full character to promote the final season of Succession.
And then our “Coronation Carriages” took the fourth Consumer Campaign shortlist spot as we launched replica carriages on the app that consumers could book a ride in during the period leading-up to the coronation – which was itself a global sensation.
