Celebrating the drop of Schak and Will Atkinson’s latest track “Yesterday”, Greggs created the ultimate night on the Toon, turning a store in Newcastle into a full-blown rave.
Featuring Sausage Rolls and Stompers, 60 Greggs fans danced the night away to an incredible set, complete with a laser light show and smoke cannons, as Schak and Will Atkinson performed behind the counter.
Adorned in Greggs uniforms, the event featured a crowd waving a mix of sausage rolls and glow sticks, which, needless to say, created some real buzz on the night and across social media and went viral pretty quickly across social and racking up 1.9M views on TikTok alone.
Not to mention bagging pieces across the nationals, consumer, online, and lifestyle press, including the likes of The Mail Online, The Mirror, and The Daily Star, before cleaning up across the regionals and doing the rounds of press across the four corners of the British aisles.
