Bringing together the worlds of entertainment and football, the UEFA Champions League Final Kick Off Show presented by Pepsi is kicked-off in style with a performance showcasing the world’s most iconic artists.
This year’s performer was global rock n roll legend, Lenny Kravitz and we’ve had the pleasure of working with an integrated team to ensure that his show was worldwide news.
To start things off we worked with Pepsi (and agency friends COPA and Fuse), to create all the assets we needed to announce that Lenny would be taking to the stage. That in the can we announced his forthcoming appearance to global media with over 390 pieces of earned coverage (which delivered a phenomenal 1.2 billion Opportunities to See globally).
There were pieces across titles including NME, Esquire, Evening Standard, IQ and literally hundreds of others.
For our next trick we created the mother of all junkets for the man himself landing nine global broadcasters as well as select interviews with the Evening Standard and the Hollywood Reporter. All of that landed ahead of the performance itself driving awareness and directing fans around the world to tune-in as part of their Champions League Final viewing experience.
To round-out the work, we were pitch side on the big night to capture the show in all its glory. As Lenny rocked-out to tracks including “Fly Away” and new single “Human” the team were selling-in his appearance with a further spread of coverage across the likes of Billboard, CBS, and Rolling Stone.
The whole thing was a fantastic piece of work, a once-in-a-lifetime opportunity to work with a gold-plated music icon and have a tonne of fun with the Pepsi team along the way. So far there’ve been around 537 pieces of earned media coverage and a global OTS of 3.5 billion. Not bad for a night’s work. Can’t wait to do it all again in Germany next year.
