The final awards event of the year has put out its shortlists and we were more than a little chuffed to find out that our work has been included no fewer than eight times – making us the most-shortlisted agency of the year at the CorpComms Awards 2024.
There was much love for our work with Virgin Media O2 as two of our campaigns made the lists. Between the “Stop the Smartphone Swindle” and “Don’t Get Burnt By Roaming Fees” we scooped three spots on the shortlists – for Embodiment of Corporate Purpose, Best Corporate Campaign and Purpose Campaign.
Then there was one spot for our “If you’re into it, it’s in the V&A” work. We recruited a suite of special advisors on modern pop culture to the V&A including, infamously a Taylor Swift Advisor. The story went global, landed acres of coverage and, most importantly, brought more and younger people to see the museum’s permanent connection. It’s shortlisted for Best Media Relations.
Meantime, one of most-successful campaigns on this year’s shortlists is our work for Trainline, partnering them with Missing People to deliver alerts direct into the app. There’re lots of reasons why we’re really rather proud of it. Not least that we’d helped ten families reunite as a result of the campaign – so there was a very real social benefit of the work. It’s up for another three awards – Best Corporate Partnership, and Best Social Purpose.
Our Brooklyn Beckham x Uber Eats Hosts campaign picked up a shortlist spot for Best Integrated Campaign as we created a pop-up on the platform enabling the public to get hold of his English Breakfast Sandwich (amongst many other dishes).
And finally our work with IKEA gently trolling Balenciaga has picked up a shortlist spot for both Best Low Budget Campaign and Best Social Media Campaign. All for a spot of social newsjacking as we spotted Balenciaga’s Towel Skirt and responded with our own (rather more wallet-friendly) version. It was a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X.
CorpComms Awards 2024: Shortlisted, Best Corporate Campaign for VMO2
CorpComms Awards 2024: Shortlisted, Best Corporate Partnership for Trainline
CorpComms Awards 2024: Shortlisted, Best Social Purpose for Trainline
CorpComms Awards 2024: Shortlisted, Embodiment of Corporate Purpose for VMO2
CorpComms Awards 2024: Shortlisted, Integrated Campaign for Uber Eats
CorpComms Awards 2024: Shortlisted, Low Budget Campaign for IKEA
CorpComms Awards 2024: Shortlisted, Media Relations for V&A
CorpComms Awards 2024: Shortlisted, Social Campaign for IKEA
CorpComms Awards 2024: Shortlisted, Purpose Campaign for VMO2
