This time of year means awards. Whether you’re donning the glad rags or waiting on emails to drop it’s all about the gongs. Which is why we were pretty chuffed to find that we won fewer than five PRCA Dare Awards – making us the most-shortlisted agency at the event and the biggest winners on the big night itself.
Our work for the V&A won contention twice – in the Best Use of Media Relations and the Not-for-Profit Campaign categories of the show. A silly idea in which we offered the opportunity for a “Taylor Swift Advisor” to come on-board with gallery it garnered international attention so it’s awesome that it’s now up for an award.
Meantime our work with IKEA on the similarly daft story taking on Balenciaga in social media by posting the £16 version of the fashion brand’s £695 Towel Skirt was also been recognised. The campaign won in Best Use of Social Media. Meantime our work with Shelter and IKEA also picked an award in the Purpose category.
Rounding us out was our work VMO2 to uncover the “Smartphone Swindle” which picked up the silverware for Best Integrated Campaign as part of what became something of a sweep for Team Hope&Glory.
PRCA Dare Awards 2024: Winner, Media Relations for V&A
PRCA Dare Awards 2024: Winner, Not for Profit for V&A
PRCA Dare Awards 2024: Winner, Digital and Social Media Award for IKEA
PRCA Dare Awards 2024: Winner, Purpose for IKEA
PRCA Dare Awards 2024: Winner, Integrated Campaign for VMO2
