It’s the near enough final awards shortlist of the year – phew! – and we’re properly made up to find ourselves in contention for no fewer than eight awards at the PRCA Awards 2024. As ever, it’s as if not more gratifying to be up for a spread of work with four different client campaigns in the running
There are two noms (Best Low Budget and Best Social and Digital) for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X.
Meantime, one of most-successful campaigns on this year’s shortlists is our work for Trainline, partnering them with Missing People to deliver alerts direct into the app. There’re lots of reasons why we’re really rather proud of it. Not least that we’d helped ten families reunite as a result of the campaign – so there was a very real social benefit of the work. It’s up for another three awards – Best Transport, Best Consumer Tech and Best Purpose Campaign.
Then there’s our work for the V&A – “If you’re into it, it’s in the V&A” – has also been shortlisted twice. We recruited a suite of special advisors on modern pop culture to the V&A including, infamously a Taylor Swift Advisor. The story went global, landed acres of coverage and, most importantly, brought more and younger people to see the museum’s permanent connection. It’s shortlisted for Best Not-for-Profit Campaign.
And finally there’s our work with hmv which is shortlisted in Best Corporate and City Comms (we’re a broad church here at Hope&Glory) as we supported retailer hmv as it re-opened its Oxford Street store with an all-singing, all-dancing media campaign that generated well over 1,200 pieces of coverage for the brand, helping to restore its fortunes in the eyes of the business pages – and through them, with the public.
Fingers crossed we’re rewarded on the big night.
All those noms, all in one place …
PRCA Awards 2024: Shortlisted, Agency of the Year
PRCA Awards 2024: Shortlisted, Low Budget for IKEA
PRCA Awards 2024: Shortlisted, Social and Digital for IKEA
PRCA Awards 2024: Shortlisted, Best Technology for Trainline
PRCA Awards 2024: Shortlisted, Best Transport for Trainline
PRCA Awards 2024: Shortlisted, Best Purpose for Trainline
PRCA Awards 2024: Shortlisted, City and Corporate for hmv
PRCA Awards 2024: Shortlisted, Best Not-For-Profit for V&A
