That’s a wrap on awards for 2024 – phew!
We were properly made-up to find ourselves the agency that took home no fewer than five awards – including three wins – at the PRCA Awards 2024. As ever, it’s as if not more gratifying to be up for a spread of work with three different client campaigns taking home trophies of one sort or another.
Amazing news as the wonderful Jo Carr was awarded for her Contribution to the PR Industry. Her work with Women in PR was cited as a core part of the reason for the accolade, alongside her leadership of Hope&Glory. Her mentoring and coaching of our team played a huge part in her picking up the award, but the reality is that she is a mentor and coach to so many people across the business, tireless in her devotion to listening to and supporting people inside and well beyond the agency’s walls.
As if that weren’t enough we were also named Large Agency of the Year – the first time that we’ve been awarded in the category, beating competition from agencies we both like and admire. It’s a fantastic wrap on what has been a remarkable year here at Hope&Glory with outstanding work going out the door, phenomenal team members joining us or growing with us and a wonderful crop of new clients deciding that we should be there partner.
On the work front meantime …
One of most-successful campaigns on this year’s shortlists is our work for Trainline, partnering them with Missing People to deliver alerts direct into the app. There’re lots of reasons why we’re really rather proud of it. Not least that we’d helped ten families reunite as a result of the campaign – so there was a very real social benefit of the work. It took home two awards – for Best Consumer Tech Campaignand Best Purpose Campaign.
There was a High Commendation in the Best Low Budget category for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X.
And finally there’s our work with hmv which also took a High Commendation – this time in Best Corporate and City Comms – as we supported retailer hmv as it re-opened its Oxford Street store with an all-singing, all-dancing media campaign that generated well over 1,200 pieces of coverage for the brand, helping to restore its fortunes in the eyes of the business pages – and through them, with the public.
