An outrageous result this one – as we scored 20 noms at the Creative Moment Awards 2024.
There are seven noms for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X.
There’s a first appearance on the awards shortlists for our work with Uber Eats. We worked with Brooklyn Beckham to open a pop-up restaurant on the platform. The coverage and talkability went absolutely wild.
Meantime, one of most-successful campaigns on this year’s shortlists is our work for Trainline, partnering them with Missing People to deliver alerts direct into the app. There’re lots of reasons why we’re really rather proud of it. Not least that we’d helped ten families reunite as a result of the campaign – so there was a very real social benefit of the work. It’s up for five this time.
Finally, our work for the V&A – “If you’re into it, it’s in the V&A” – has also been shortlisted twice. We recruited a suite of special advisors on modern pop culture to the V&A including, infamously a Taylor Swift Advisor. The story went global, landed acres of coverage and, most importantly, brought more and younger people to see the museum’s permanent connection. There are two nods in the awards for that one.
And then we’re up for four agency awards – for Creative Agency of the Year, Creative Integrated Agency of the Year, Creative Independent Agency of the Year and Creative Earned Media Agency of the Year.
Let’s see if we pick up the gongs on the night itself.
Creative Moment Awards 2024: Finalist, Creative Agency of the Year
Creative Moment Awards 2024: Finalist, Creative Integrated Agency of the Year
Creative Moment Awards 2024: Finalist, Creative Independent Agency of the Year
Creative Moment Awards 2024: Finalist, Creative Earned Media Agency of the Year
Creative Moment Awards 2024: Shortlisted, Retail / Ecomm for IKEA
Creative Moment Awards 2024: Shortlisted, Stunt for IKEA
Creative Moment Awards 2024: Shortlisted, Reactive Campaign for IKEA
Creative Moment Awards 2024: Shortlisted, Disruptive Campaign for IKEA
Creative Moment Awards 2024: Shortlisted, Integrated Campaign for IKEA
Creative Moment Awards 2024: Shortlisted, Earned Media for IKEA
Creative Moment Awards 2024: Shortlisted, Retail / Ecomm for Uber Eats
Creative Moment Awards 2024: Shortlisted, Influencer for Uber Eats
Creative Moment Awards 2024: Shortlisted, Purpose-led Campaign for Trainline
Creative Moment Awards 2024: Shortlisted, Retail / Ecomm for Trainline
Creative Moment Awards 2024: Shortlisted, Earned Media for Trainline
Creative Moment Awards 2024: Shortlisted, Integrated Campaign for Trainline
Creative Moment Awards 2024: Shortlisted, Charity Campaign for Trainline
Creative Moment Awards 2024: Shortlisted, Technology Campaign for Trainline
Creative Moment Awards 2024: Shortlisted, Stunt for V&A
Creative Moment Awards 2024: Shortlisted, Earned Media for V&A
