It’s always nice when PR Week announce that you’re “leading the way” at their annual awards.
We were utterly made-up to find ourselves on the shortlists no fewer than eight times this year with a whole host of different work in contention.
Our run-away most-successful campaign on this year’s shortlists is our work for Trainline, partnering them with Missing People to deliver alerts direct into the app. There’re lots of reasons why we’re really rather proud of it. Not least that we’d helped ten families reunite as a result of the campaign – so there was a very real social benefit of the work.
Next up we were shortlisted for our City and Corporate work (we’re a broad church here at Hope&Glory) as we supported retailer hmv as it re-opened its Oxford Street store with an all-singing, all-dancing media campaign that generated well over 1,200 pieces of coverage for the brand, helping to restore its fortunes in the eyes of the business pages – and through them, with the public.
Finally, our work for the V&A – “If you’re into it, it’s in the V&A” – has also been shortlisted twice. We recruited a suite of special advisors on modern pop culture to the V&A including, infamously a Taylor Swift Advisor. The story went global, landed acres of coverage and, most importantly, brought more and younger people to see the museum’s permanent connection.
PR Week Awards 2024: Finalist, Agency of the Year
PR Week Awards 2024: Shortlisted, Social Purpose Campaign for Trainline
PR Week Awards 2024: Shortlisted, Automotive and Transport for Trainline
PR Week Awards 2024: Shortlisted, Social PCulture, Media, Sport and Travel for Trainline
PR Week Awards 2024: Shortlisted, Tech for Trainline
PR Week Awards 2024: Shortlisted, City & Corporate for hmv
PR Week Awards 2024: Shortlisted, Culture, Media, Sport and Travel for V&A
PR Week Awards 2024: Shortlisted, Not-for-Profit for Trainline
