The penultimate awards event of the year has come and gone and we were more than a little chuffed to find out that our work picked up gongs no fewer than three times on the night – making us the most-awarded agency of the year at the CorpComms Awards 2024.
There was a win for our “If you’re into it, it’s in the V&A” work. We recruited a suite of special advisors on modern pop culture to the V&A including, infamously a Taylor Swift Advisor. The story went global, landed acres of coverage and, most importantly, brought more and younger people to see the museum’s permanent connection. It picked up Best Media Relations.
Meantime, one of most-successful campaigns on this year’s shortlists is our work for Trainline, partnering them with Missing People to deliver alerts direct into the app. There’re lots of reasons why we’re really rather proud of it. Not least that we’d helped ten families reunite as a result of the campaign – so there was a very real social benefit of the work. It’s won the Best Corporate Partnership category.
And finally our work with IKEA gently trolling Balenciaga picked up an award for Best Low Budget Campaign. All for a spot of social newsjacking as we spotted Balenciaga’s Towel Skirt and responded with our own (rather more wallet-friendly) version. It was a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X.
