/
/
Sock It is preposterous … but it’s an interesting use of Apple’s iBeacon tech to create a digital do not disturb
20th February 2014

Sock It is preposterous … but it’s an interesting use of Apple’s iBeacon tech to create a digital do not disturb

Apple’s Beacon technology is deeply interesting stuff.

The techie spiel is that “the technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity”. What it means in this case is that an app can be told that someone doesn’t want to be disturbed on one side of a door and that, if another mobile user comes near, they receive a message alerting them to this fact.

But when you start to think about all the other messages that might be sent – for example offers in retail when someone is in a specific section of a store (or has been there for a certain amount of time for example) or geo-relevant content – then you start to see what can be done.

It’ll no doubt be the stuff of brainstorms for the next couple of weeks in these parts …

book
Last week the team at Hope&Glory wrote a book about the best lockdown creative campaigns from around the world ...
meade
This is a stunning piece of video as Alexa Meade's two dimensional dancers come to life in glorious 3D ...
fingerboard
Enter the dark world of fingerboarding and follow the dedication required to rise to the top of the game ...
trump
If you're going to watch any Trump inauguration pastiche, make it this one from the folks at Bad Lip Reading

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.