As the world drifts further into a chaotic, near-future nightmare, the three-year mark of Russia’s Ukraine invasion barely registered as the devastating news event it should be.
To pierce the apathy, Razom for Ukraine unveiled the Air Raid Alarm Clock, a stark, unsettling device. Synchronized with Ukraine’s live air raid alerts, it blares sirens up to 42 times daily, displaying real-time attack data.
This jarring reminder of the ongoing crisis was hand-delivered to U.S. and EU politicians, accompanied by impactful Brussels demonstrations. Razom further released a darkly satirical infomercial, featuring Ukrainian actor Denis Sheck, where real alerts disrupted filming 38 times, highlighting global inaction.
The clock serves as a relentless, visceral wake-up call, designed to reignite awareness and urgency among global leaders. Well conceived and aiming, and delivering, a protest that brings the stark realities of war directly into the homes and offices of those who can make a difference, cutting through the noise with a chilling, unavoidable truth.
