Aarti Bulsara
Director
Aarti joined Hope&Glory in early-2023 following a decade-long stint at Good Relations where she worked on brands including B&Q, Subway, Lidl, McVitieโs and Mini Cheddars. Her career highlights to date include issuing a memo prepping B&Q staff ahead of the release of the 50 Shades of Gray film (and subsequently sending the worldโs media into a frenzy), helping biscuit lovers find the correct way to eat a McVitieโs chocolate digestive (chocolate side down in case youโre wondering) and uniting Steps and Blue to create the cheesiest wedding band ever for Mini Cheddars. At Hope&Glory, her accounts include Sainsburyโs, LinkedIn and Barclays.