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A day in which the H&G team learnt to love the power of the Brussels Sprout
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27th November 2013

A day in which the H&G team learnt to love the power of the Brussels Sprout

You want a Christmas-related science story to promote the Big Bang UK Young Scientist and Engineering Fair.

Pretty obvious response … you create a Sprout-power Christmas tree, don’t you?

Which has been occupying some of the team here at Hope&Glory over the past couple of weeks. The result of some extensive testing, some work with the lovely people at DesignWorks and some serious media selling during the day has been that our “launch” of the world’s first Sprout tree – the vegetables power the lights on the tree – has done pretty well across the media.

So far, national coverage includes a spot on DayBreak (awesome!) and pieces on (or in) Daily Mail, Daily Star, The People, Daily TelegraphITV news, METRO, Yahoo, TreeHugger, Gizmodo, AOL, MSN, Inhabitat and … happy days from a shareability perspective … PSFK and Mashable.

Here it is in action …

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A project to be proud of ... we've been working with Action for Children to raise awareness of their Christmas campaign
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The team has been โ€œcelebratingโ€ the birthdays that never happened alongside our clients at the Campaign Against Living Miserably
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The team has been working on a partnership between Trainline and Missing People to do some good in the world
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The CALM team has been working on a campaign that argues that no signal for help should go unheard

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