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Seventy pieces of coverage for a battery isn’t bad as the sun shone for the IKEA team announcing the latest addition to the retailer’s range
ikeasolar
9th August 2017

Seventy pieces of coverage for a battery isn’t bad as the sun shone for the IKEA team announcing the latest addition to the retailer’s range

Earlier this month, IKEA added Solar Battery Storage to its existing solar panel offering.

Having already announced solar panels to the press, we wanted to get the news out beyond the sustainability writers and reach new sections of the papers.

Some quick investigation later and we worked out that battery storage could help customers almost completely cut their electricity bills, so we quickly packaged the story up and went out to the PF and consumer affairs press โ€ฆ which absolutely lapped it up, with Good Morning Britain, Daily Mail, Daily Mirror, Daily Express, Independentย and Daily Telegraphย covering the big news.

But we werenโ€™t done there, as we knew that for the techies of this world, home renewable energy is a current hot topic. So a slight tweak to the pitch note and press release, and we were off again.

True to form, the tech writers loved the story, with coverage on Evening Standard, Pocket-Lint, Wired, The Verge, Trusted Reviewsย … and many more besides.

The coverage is still coming in, sitting at a total of over 70 pieces and visits to IKEAโ€™s online solar calculator skyrocketed a massive 835% ย in just the first day of coverage.

Result!

Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ
Weโ€™ve helped IKEA power up in gaming with a little โ€˜assistโ€™ from a 76-year-old granโ€ฆ
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The team helped IKEA launch a dreamy new deal, with breakfast for anyone visiting a store in their PJs ... all to help promote their sleep ranges
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We've been helping LEGO to land the sort of coverage that DREAMZzz are made of across North America this summer
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Weโ€™ve launched the โ€œBoob Tubeโ€ to support femtech brand Elvieโ€™s campaign to #FreeTheFeed and break taboos around breastfeeding

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