We’ve been busy working with Oxfam to shine a light on the widening wealth gap and take a stand against extreme wealth inequality.
As Oxfam launched its ‘Takers not Makers” report to coincide with the Davos World Economic Forum, we opened The Fair Pour in London’s Holborn, the only pub in London where customers pay for their drink based on their wealth.
Self-declared billionaires were encouraged to pay £1 million for a pint, only a fraction (a drop some might say) of their surging wealth. The Fair Pour came as data from Oxfam revealed billionaire wealth is largely unearned, with 60 per cent of billionaire wealth globally now coming from inheritance, monopoly power or crony connections between the richest and governments.
More than just a place to grab a drink, the pub was a forum for conversation and change, as it invited people to join the fight for a fairer future.
Add some low and non-alcoholic drinks to the mix, including the 1% Pinot and mocktails Billionaire’s Breeze and Old Money Fashioned, for those doing Dry January. Plus a classic pub quiz for punters to learn more about the issue, and we were onto a winner. Did you know the wealthiest 1% have a massive carbon footprint, emitting as much pollution as two-thirds of the world combined?
Everyone was talking about it, with coverage landing on the likes of Evening Standard, Metro, Joe.co.uk, TimeOut and Secret London, as well as PLENTY of social chatter across Instagram and LinkedIn.
So, how much would you pay for a pint?
