To inspire women throughout the UK to make 2017 their best year yet, the adidas Women’s team challenged top influencers in the fitness community to share their resolutions for new year.
Using the adidas global campaign hashtag, #heretocreate, 17 influencers shared their goals for 2017 with their followers on New Year’s Day to encourage the women’s community to make their own and smash them. All the while, showcasing the latest kit drop from the adidas SS17 collection.
From adidas global ambassador Zanna van Dijk creating a series of ‘Strong’ workouts to Kim Hartwell focusing on being her strongest self in every sense and Natalie Glaze hoping to inspire strength from the inside out, each influencer created an Instagram story to go alongside their image to chat their followers through their goals or show off their epic workout moves.
There were 45 posts in total throughout the day, ensuring thousands of eyes on the latest adidas kit, whilst at the same time inspiring the female fitness community to be ambitious with their resolutions.
Here are some of the highlights …
A photo posted by FLASH ANTHOLOGY (@alice_tate) on
A photo posted by R O B Y N | M A R S H (@gingerfitness91) on
A photo posted by ADRIENNE LDN (@adrienne_ldn) on
A photo posted by Natalie Glaze ✌???????? (@natalieglaze) on
A photo posted by FLASH ANTHOLOGY (@alice_tate) on
A photo posted by Natasha Scarlet (@natashascarlet_) on