In the last few weeks we’ve been searching for the very antithesis of Grumpy Cat.
Yup, we’ve been on the hunt for the nations happiest feline: a Happy Cat that will help us explain why the O2 Refresh tariff makes customers … well, happy.
Launched with the #O2happycat we received 100s of entries to @O2, all hoping theirs would be the chosen one.
So it was that – with a little help from cat lover Sarah Harding – we narrowed it down to 20 cats andย held an industry-first cat casting in Pineapple Studios.
If we’re honest, the whole thing was a bit like hearding cats, but despite any urge to cuddle the stars, we managed to stay professional and get fantastic photography and video content.
The results made us purr as we secured 8 national pieces of coverage, including a huge DPS in The Guardian Eye Witness, a philosophical piece inย The Timesย (print and online), a stonking mention on ITVโs FYI Daily, as well asย Metroย (print and online) and the Daily Star. With stacks of online coverage includingย Independent, ” target=”_blank”>Daily Mail,ย Heat Worldย andย Revealย in just the first part of the campaign we couldnโt help fe-line great today.
To see the event in all its glory check out the videoย …