As the days draw in and we’ll all start to spend more time in front of the telly, we’ve been busy launching this season’s must-see show – the return of The White Lotus exclusively on NOW and Sky.
With the Emmy Award-winning show returning to the small screen for its second season, we were tasked with creating a launch moment that drove awareness around the new season as well as subscriptions to NOW.
With season two set on the beautiful island of Sicily, we hosted a media and influencer event that generated a buzz for the show through both editorial and social coverage.
Bringing the show’s stunning Sicilian setting to life, we transformed the Bvlgari Hotel into a Mediterranean paradise, hosting two screenings of the show as well as an exclusive Sicilian themed dinner for 28 gold tier media and influencers.
With over 80 attendees in total, including celeb stars such as Rachel Stevens and Ella Eyre, we secured standout coverage on the likes of Daily Mail, Daily Mirror and HELLO!
And what’s more, the Instagrammable backdrop helped to generate widespread social coverage, with a total of 170 social posts resulting in an estimated 1.4m impressions.
