We’ve spread our wings across to North America to get involved helping to launch LEGO DREAMZzz Season 2 to the great American – and then Canadian – public with a shopper-stopper as two zoos suddenly found some out-of-this-world exhibits joining their menageries.
We brought the whimsical hero characters of the LEGO DREAMZzz universe to life in a big way, creating a magical zoo enclosure like no other. Two immersive events took place for families at both LA and Toronto Zoos.
The events saw giant LEGO builds of the hero characters appear, on display for families to see and capture photos with.
Of course the real stars of the show – aside from Bunchu the Bunny, Red Panda and Zian the Cat-Owl – were the LEGO Master Builders who, with the help of zoo visitors, also created an eight foot Narwhal made entirely from LEGO Bricks during the show’s run.
As you might expect, we hosted tens of thousands of families who joined in with building during the course of the activations.
What’s more there was phenomenal earned coverage helping to widen reach even further, with segments on KTLA News, Fox News, Good Day LA, and editorial content with Parents Magazine, LA Parent and Business Insider (to name but a few pieces).
Coverage that DREAMZzz are made of!
