The IMG team spent the week down at the prestigious Hurlingham Club, supporting on The Giorgio Armani Tennis Classic.
The event is one of the most intimate tennis events on the social calendar, and this year included some of the biggest stars and legends of the game, including Novak Djokovic, Rafael Nadal, Leyton Hewitt, Greg Rusedski, Casper Ruud, Marcos Baghdatis, Felix Auger-Aliassime and Carlos Alcaraz.
Over the last six months we’ve run a campaign to support tickets sales in the lead up to the event and then were on hand across six-days to support with player interviews, press conferences and ensure the content received as much coverage as possible.
We didn’t disappoint, with pretty much every single national online and print title covering the event – there were 400 pieces overall – as well as a host of influencers and celebrities in attendance, creating a host of social media content and engagement for the event.
Can think of worse ways to spend the working week!
