Carlsberg tasked us with generating brand awareness and excitement for the footy, so we set to work on the launch of a rather different looking Carlsberg branded hat, created to protect fans and help them “stay dry while the pints fly”.
It was truly gorpcore time. A great way to kick-off the summer (if the summer ever really kicks off)? Probably
We launched this special Carlsberg hat with seven football-mad influencers, driving reach and awareness amongst their communities on Instagram, dropping the headwear while they hosted sports gatherings, as well as into pubs across the UK.
Through collaboration posts and a competition to be in with a chance of getting your hands on one, we increased traffic to the Carlsberg UK Instagram account with 22 posts of social content seeing over 209,000 views and reach of over 42,000.
